If you are one of these people who feel that games are part of their everyday lives - and that they are just as common as films, music, and sport, then think again. I often forget that games are still not really considered to be as main stream as other forms of entertainment. I see them as an everyday thing, but for many they are not.

One of the ways in which this fact surfaces to me is through gaming events. Now I love a good gaming event as much as the next person and always raise my hand for an invitation, but somehow they lack the style and glamour of other entertainment industries. Maybe it is the lack of celebrities; there are only a few really famous faces in gaming, few very glamorous or gorgeous people, and no-one who appear in Heat magazine every other week. Maybe if the press hounded us a little more our parties would improve.

No matter how hard gaming tries to break free of its shackles and get into the world of mainstream entertainment, it is still just dragging its feet. At a recent event, I was unimpressed by the amount of waiting around there was, the lack of any real effort outside of the 10 minute presentation, and the bar that shut an hour after I arrived. Equally at another event I was shocked how indifferent the gaming world acted when they were praised. We are just not drama queens like our movie star friends, nor are we great showmen like those in the world of sport. But maybe we should be.

I want to see gaming getting more attention, and one of the ways this could happen is by gaming becoming more exciting outside of the console. We need more Jade Raymond’s who people really want to see, meet, and listen too - and then we need to dip into a little more glitz and glamour and really get the public interested in our activities.

Next time a child is asked ‘what do you want to be when you grow up?’ I want the response to be ‘Will Wright’, not as it currently stands ‘David Beckam’